Colors, textures and creative references reveal different ways to bring the fashion universe closer to architecture and decor
Submitted at Oct 16, 2026, 6:00 PM
(CASACOR)
Fashion and architecture share the ability to express identities through shapes, colors, materials and compositions. While clothes reveal the personality of those who wear them, spaces also translate tastes, memories and cultural references. In both universes, aesthetic choices go beyond appearance and help tell stories.
At CASACOR 2026, this connection appears in projects that explore the different facets of fashion, from the creative process of a designer to the visual expression of Brazilian brands. The projects show how this universe can inspire everything from the combination of colors and prints to the organization of architectural spaces.
L'Atelier de Geneviève, at CASACOR Ribeirão Preto 2026, represents the most reserved space in the home of a fashion designer, where lived experiences are transformed into creative material. Designed by Camila Ubida and Ana Luísa Carolo, the project brings the character's universe closer to that of the architects, who find in their travels references for meaningful works. The inspiration combines the tradition of European ateliers with the elegance of Scandinavian design.
Camila Ubida e Ana Luísa Carolo (Studio Ubida Carolo) - L’Atelier de Geneviève. Projeto da CASACOR Ribeirão Preto 2026. (Victor Filomensky/CASACOR)
Burgundy guides the color palette, while maximalist wallpapers reinforce the inventive spirit and the woodwork references artisanal production. Fabrics, spools, books and sketches occupy the displays, and a vintage sewing machine on the counter suggests that Geneviève left the place just moments ago.
Camila Ubida e Ana Luísa Carolo (Studio Ubida Carolo) - L’Atelier de Geneviève. Projeto da CASACOR Ribeirão Preto 2026. (Victor Filomensky/CASACOR)
At CASACOR Bahia 2026, architect Augusto Sena created a commercial space for the Meninos Rei brand, transforming its identity into an immersive experience. The proposal explores references from Brazilian open-air markets, with intense tones, bold contrasts and scenographic elements that celebrate the diversity and richness of popular culture.
Augusto Senna - Lounge Meninos Rei. Projeto da CASACOR Bahia 2026. (Camila Santos/CASACOR)
More than displaying clothes, the space invites visitors to walk through a visual narrative that connects fashion, architecture, design and art. The composition transforms the experience into a sensorial journey, bringing the brand's personality closer to references present in Brazilian everyday life. The result highlights national creativity and a sense of belonging.
Augusto Senna - Lounge Meninos Rei. Projeto da CASACOR Bahia 2026. (Camila Santos/CASACOR)
The Casa Brastemp, designed by Marcelo Salum at CASACOR São Paulo 2026, draws from the personality of a character who is a professional cook passionate about fashion. The fearless use of colors drives the project and highlights the brand's appliances, while fashion books and magazines, artwork, and other decorative pieces reference the fashion universe. The composition also encompasses other interests of the resident, such as art, architecture, and music, translating her personality into details.
Marcelo Salum - Casa Brastemp. Projeto da CASACOR São Paulo 2026. (Denilson Machado, do MCA Estúdio/CASACOR)
The journey begins at the entrance, dedicated to Brastemp's history, and continues through the laundry room, dining room, kitchen, chef's laboratory, office, living room, powder room, and bar. Throughout the projects, the objects help build a visual narrative that brings domestic daily life closer to fashion's creative repertoire.
Marcelo Salum - Casa Brastemp. Projeto da CASACOR São Paulo 2026. (Melissa Audi/CASACOR)
At CASACOR Minas Gerais 2026, the Galeria Auá, by Fernando Godoy, brings together works by Marcos Coelho Benjamim, Brazilian furniture, and pieces from the Minas Gerais brand Auá Ateliê. Intense colors, stainless steel, and different textures establish a dialogue between Brazilian art, design, and contemporaneity.
Fernando Godoy – Galeria Auá. Projeto da CASACOR Minas Gerais 2026. (Alexandre Rezende/CASACOR)
Blue guides the gaze through the space, while the metallic surfaces create contrasts between memory and experimentation. Fashion also integrates this narrative through prints from a collection inspired by the artist's universe, which take artistic references beyond the walls. Thus, architecture, dressing, and design come together as different forms of visual expression.
Fernando Godoy – Galeria Auá. Projeto da CASACOR Minas Gerais 2026. (Alexandre Rezende/CASACOR)
In Cantinho da Vovó Malú, also at CASACOR Bahia 2026, Keu Batista and Paulo Figueira Interiores unite laundry room and sewing atelier in a space dedicated to garment care and the creation of new pieces. Fabrics, threads, and work benches evoke affective memories, valuing both the clothes that carry stories and handmade work.
Keu Batista e Paulo Figueira Interiores - Cantinho da Vovó Malú - Do Lavar ao Criar. Projeto da CASACOR Bahia 2026. (Camila Santos/CASACOR)
The custom cabinetry organizes functions with practicality, while an area dedicated to pet care recognizes animals as part of the family. In this context, fashion appears in its most everyday dimension: sewing, mending, and transforming clothes are gestures that, in addition to extending the life of fabrics, preserve memories. The project values creativity without losing sight of domestic functionality.
Keu Batista e Paulo Figueira Interiores - Cantinho da Vovó Malú - Do Lavar ao Criar. Projeto da CASACOR Bahia 2026. (Camila Santos/CASACOR)
The projects at CASACOR 2026 show that the relationship between fashion and architecture goes beyond aesthetic references. Colors, prints, materials, and objects can cross different languages, taking on new meanings depending on the space in which they appear. This exchange expands creative possibilities and reveals points of contact between dressing and inhabiting.
Whether in the atmosphere of an atelier, the visual identity of a store, or the memories associated with sewing, fashion inspires projects that tell stories and translate different ways of seeing the world. In decoration, just as in clothing, the freedom to combine references and express individuality is an essential part of creation.
