Electrolux debuts at CASACOR Bahia celebrating its centennial in Brazil traduzido por: OPENROUTER

Salvador reflects in many ways the Brazilian way of living. From abundant cuisine to the appreciation for comfort, including the combo in which technology and practicality remain always united, the capital of Bahia was chosen by Electrolux as one of the five CASACOR venues to be sponsored by the brand in the year it celebrates 100 years of its presence in Brazil, alongside Porto Alegre, Recife and Ribeirão Preto.

"Bahia has a strong connection with Brazilian creativity, culture and architecture. Being at CASACOR Bahia in the year we celebrate our centennial reinforces Electrolux's commitment to developing experiences that bring innovation, design and well-being closer to people's lives. More than presenting products, we want to inspire new ways of living at home," highlights Ana Peretti, Vice President of Marketing at Electrolux Group for Latin America.

(Bia Naiuck/CASACOR)

(Bia Naiuck/CASACOR)

Under the theme Mind and Heart, CASACOR Bahia 2026 reserved 106 m² to house the Casa Bem Vivida Electrolux, a project in which the architect Wesley Lemos shows his talent for welcoming people while offering the best in home technology. The project is integrated, but with subtle demarcations of the spaces. More than a product showcase, it provides a sensory and welcoming experience, from which the visitor is encouraged to interact with the space as if they were in their own home.

Wesley Lemos - Casa Bem Vivida Electrolux. Projeto da CASACOR Bahia 2026. (Denilson Machado, do MCA Estúdio/CASACOR)

In the social area, it is evident how design and technology combined are capable of making the domestic routine more functional and connected to people's needs. There, the pair of wine cellars sit side by side, as an invitation to relaxation after a day of work. Further on, the kitchen features all the appliances capable of awakening the dreams of even the most stoic visitor. In addition to the Pro Series line, which features a black glass finish with rose gold details, composed of multidoor refrigerator, hood, microwave, dishwasher and cooktop, the brand's small appliances and accessories catch the attention of passersby, such as air fryer, electric pressure cooker, stand mixer, toaster, blender and kettle, in addition to many other objects from the brand's accessories line that compose the projects and bring the concept of complete solution for the home routine.

The project's dialogue with Brazilian cultural references values ancestry and artisanal making, but without leaving aside the strength that innovation, technology and design have together to transform chores into light tasks connected with people's needs. Throughout the entire exhibition circuit, visitors will be able to discover more than 400 Electrolux products distributed among kitchen, laundry, air conditioning and small appliances, including some of the company's main launches.

Wesley Lemos - Casa Bem Vivida Electrolux. Projeto da CASACOR Bahia 2026. (Denilson Machado, do MCA Estúdio/CASACOR)

The proposal is to demonstrate in practice how different solutions can act in an integrated way to favor a complete experience within the home, reinforcing the brand's positioning of placing people at the center of innovation. Architects and decorators who pass through there will have the opportunity to sign up for Electrolux Projeta, a platform developed to support and generate exclusive content for professionals in the segment, a technical and creative partnership that combines functionality and design in an intuitive way. CASACOR Bahia is open until September 6, in Salvador.

CASACOR Bahia 2026

• Date: until September 6, 2026

• Location: Av. Sete de Setembro, 1105 Casa Nossa Senhora das Mercês. Salvador, BA

• More information: https://casacor.abril.com.br/pt-BR/mostras/bahia-2026

traduzido por: OPENROUTER