Brastemp presents two exclusive spaces, unprecedented products and new visual language at CASACOR São Paulo 2026 traduzido por: OPENROUTER

Brastemp, a Brazilian brand renowned for home appliances and the largest sponsor of the sector in this edition, expands its participation in the São Paulo show with two signature projects: Casa Brastemp, designed by architect Marcelo Salum, and Cozinha Brastemp, a functional projects conceived by architect Beatriz Quinelato. Both propose a reframing of the relationship with home and time – as a counterpoint to the fast-paced metropolitan routine.

Marcelo Salum - Casa Brastemp. Projeto da CASACOR São Paulo 2026. (Denilson Machado, do MCA Estúdio/CASACOR)

Thus, in tune with the theme "Mind and Heart", the brand's projects were conceived as an invitation to slow down, to well-being and to a genuine connection with the essence of domestic life – experiences further enhanced by Brastemp products, which, with technological solutions, offer people greater autonomy, freeing up time for what truly matters.

Beatriz Quinelato - Cozinha Brastemp - Um Lugar de Transformação. Com foco no uso intuitivo e funcional da cozinha, Beatriz Quinelato abordou-a como lugar onde a vida acontece no dia a dia. “Por isso, esta proposta de 72 m² reserva passagens amplas para a circulação e enfatiza uma organização que facilita a rotina”, afirma a arquiteta. A tecnologia dos produtos da Brastemp, aliada a materiais de fácil manutenção, reforça essa intenção. Em tons de marsala e verde, a paleta resulta em uma liga aconchegante e contemporânea, além de coerente com a identidade visual da marca. Em sintonia com os princípios de sustentabilidade da CASACOR, a profissional desenhou móveis que poderão ser doados e reutilizados depois do encerramento da mostra. (MCA Estúdio/CASACOR)

According to Bertha Fernandes, head of Brands and Communication at Whirlpool Brazil, Brastemp's presence at CASACOR São Paulo with two proprietary spaces reinforces the brand's leadership in this segment and expands its connection with professionals who directly influence the future of Brazilian homes. "CASACOR is a stage for inspiration and self-expression, which is why we will showcase some pre-launches and exclusive concept products at the show. We believe that this transformative view of innovation, technology and design allows visitors to change the perception of their own space," she comments.

Marcelo Salum - Casa Brastemp. Reside no uso destemido das cores o grande trunfo deste projeto de 195 m², imaginado para uma cozinheira profissional. A paleta vibrante destaca os eletrodomésticos da Brastemp e contempla outros interesses da personagem, como arte, arquitetura, moda e música. Na entrada, o visitante pode se aprofundar na história da marca e, na sequência, lavanderia, sala de jantar, cozinha, laboratório da chef, escritório, estar, lavabo e bar abrem uma gama de encantamentos. Não deixe de olhar para cima: o profissional recompôs as sancas de gesso faltantes como forma de contribuir para a requalificação do casarão histórico. (Denilson Machado, do MCA Estúdio/CASACOR)

Casa Brastemp, by Marcelo Salum

The perspective on well-being, personality, and warmth was the starting point for the project by the architect, known for his striking use of colors, textures, and compositions full of identity. In the project, he translates an authentic, maximalist, modern, and exploratory aesthetic.

Marcelo Salum - Casa Brastemp. Projeto da CASACOR São Paulo 2026. (Denilson Machado, do MCA Estúdio/CASACOR)

Inspired by a chef, influencer, and lifestyle enthusiast, Salum presents a space of creation, gatherings, and experiences, which takes advantage of original elements of the property, such as the parquet flooring and plasterwork, as well as a mix of references from fashion, design, and art. Among the highlights full of personality are the laboratory with an office, the main island, and a second kitchen.

Marcelo Salum - Casa Brastemp. Projeto da CASACOR São Paulo 2026. (Denilson Machado, do MCA Estúdio/CASACOR)

“For as long as I can remember, the brand has been present in my life. Entering the disruptive universe, in this new moment of the brand, in which it connects with a younger audience, was really cool,” says the architect. “Our intention was to create a vibrant space full of energy, one that allows visitors to connect with their own joy and vitality,” he explains.

Beatriz Quinelato - Cozinha Brastemp - Um Lugar de Transformação. Projeto da CASACOR São Paulo 2026. (MCA Estúdio/CASACOR)

Cozinha Brastemp, by Beatriz Quinelato

The functional space stems from viewing the kitchen as the new center of the home, a territory of gatherings, exchanges, and permanence. The project proposes a sophisticated and welcoming atmosphere, balancing innovation, affection, and everyday experience.

Beatriz Quinelato - Cozinha Brastemp - Um Lugar de Transformação. Projeto da CASACOR São Paulo 2026. (MCA Estúdio/CASACOR)

Marsala and green tones, natural materials, intimate lighting, and smart solutions help build a kitchen that invites people to stay. Even with plenty of technology, it appears integrated into the routine and the experiences lived within the home, reinforcing unhurried cooking, conversations, and memories created naturally.

Beatriz Quinelato - Cozinha Brastemp - Um Lugar de Transformação. Projeto da CASACOR São Paulo 2026. (MCA Estúdio/CASACOR)

“Cozinha Brastemp is born as a space of gatherings, memories, and transformation. More than a kitchen, we thought of a living project, where technology, affection, and presence coexist naturally,” says architect Beatriz Quinelato. “Having Brastemp by our side on this journey is very special, because there is a genuine connection between the brand's vision for innovation and the way we believe the home should be lived: with beauty, functionality, and emotion. It is a partnership built with exchange, trust, and purpose,” she says.

Beatriz Quinelato - Cozinha Brastemp - Um Lugar de Transformação. Projeto da CASACOR São Paulo 2026. (MCA Estúdio/CASACOR)

Product news

In addition to its striking double presence, Brastemp presents at CASACOR SP, as a first look, a series of concept products and pre-launches, covering the categories of refrigeration, cooking and laundry. These innovative solutions, present in the brand's projects and in other spaces of the exhibition, showcase Brastemp's new visual language, B=Design. Developed in Brazil based on a thorough study of contemporary trends and the demands of the national consumer, B=Design creates a unique identity, with elements of straight lines, subtle copper-colored details and superior finish, combining functionality and elegance.

Marcelo Salum - Casa Brastemp. Projeto da CASACOR São Paulo 2026. (Denilson Machado, do MCA Estúdio/CASACOR)

About Brastemp

For over 70 years, Brastemp has brought innovations that anticipate relevant solutions for homes, thanks to a deep understanding of its consumer and its innovative nature, always setting new standards. The brand launched the first automatic washing machine in the country, the Frost Free technology, made use of the refrigerator door space, inverted the refrigerator with the freezer, introduced to the market the first dishwasher produced on national territory, surprised with the Retro products and was the pioneer in the customization of home appliances in the world.

traduzido por: OPENROUTER