Cine Tutu opens in October in Vila Madalena with architecture by Isay Weinfeld, cinema, gastronomy and an out-of-the-ordinary experience
Submitted at Sep 29, 2026, 2:00 PM
(Divulgação/Divulgação)
Vila Madalena, one of São Paulo's trendiest neighborhoods, will gain a new address dedicated to cinema and social interaction. Scheduled to open its doors on October 2, 2026, Cine Tutu will be the neighborhood's first street cinema and arrives with a proposal that goes beyond film screenings: to create a cultural experience integrated with the city.
Located on Rua Girassol, the space occupies a building originally conceived as a theater that had remained unused for years. The transformation project is signed by architect Isay Weinfeld, known for an architecture that values materials, proportions, and integration between projects.
The new cinema will have a 114-seat auditorium, equipped with 4K laser projection and a Dolby sound system. But it is precisely the ambiance that promises to set the space apart from conventional theaters.
(Fran Parente/Divulgação)
Instead of the predominance of dark tones and standardized solutions common in commercial cinemas, Cine Tutu bets on green velvet curtains and armchairs with floral prints. The choice is part of a more relaxed and less corporate approach to the film-watching experience.
The project was conceived by Paulo Velasco, also responsible for Cinesala, in Pinheiros. The idea is to maintain the scale of an independent cinema, with its own identity and programming that combines different profiles of film production.
The Cine Tutu experience will not be restricted to the screening room. At the entrance will be Barouche, a café-bar that also has a unit at Cinesala and will operate in a larger space within the new cinema.
(Fran Parente/Divulgação)
The space will have capacity for around 50 to 60 people and is expected to operate both before and after screenings, as well as independently, welcoming those who pass through the area. The proposal expands the role of cinema as a meeting point, bringing together gastronomy, culture, and urban life.
This integration also appears in the architecture. The project seeks to create areas for lingering that make the visit to the cinema a longer experience, rather than limiting the visit to the period between entering the auditorium and the end of the film.
The curation intends to combine major releases, Brazilian cinema, independent productions, international titles, and themed showcases. The programming should also make room for festivals, meetings, and debates related to the films shown.
(Fran Parente/Divulgação)
Among the highlights planned for the opening are the classic Ran, by Akira Kurosawa, and contemporary productions. Starting in October, the space is also expected to be part of the programming of the São Paulo International Film Festival.
More than creating a new screening room, the proposal places Cine Tutu within a broader discussion about the permanence of street cinemas in São Paulo. In a city marked by the expansion of complexes located in shopping malls, the new address recovers the idea of cinema as a cultural facility inserted directly into the neighborhood.
This text was developed with the assistance of CASACOR Publisher, an exclusive content agent developed by the CASACOR Technology team based on the knowledge base of casacor.com.br. The generated content was subsequently edited by Yeska Coelho.
