During
Miami Art Week , the entire art and design market is the stage for new experiences and products. Each brand and professional takes advantage of the moment to launch trends and goods, in addition to promoting immersions and thousands of concepts. In this regard, the champagne company Maison Perrier-Jouët invited the exuberant designer Bethan Laura Wood to an installation where all the senses are explored through art, colors and taste.
In a unique vision of the world, Bethan presents
Hyper Nature , a tree whose curves, petals and colors were inspired by a journey to Champagne, France, a few months ago. The designer immersed herself in Art Nouveau, where her palette of references was enriched by the floral universe of the artistic movement.
Beyond the tangible design,
Hyper Nature is a champagne experience in itself: a new tasting ritual. “I wanted to highlight the luxurious and memorable occasions on which we drink champagne, enhancing an element of fantasy within the tasting ritual. I also sought a balance between the impressive visual impact of the tree and the delicacy of the Perrier-Jouët champagne tasting ritual, explains the designer.
The installation is located inside
EDEN by Perrier-Jouët: an ephemeral and immersive experience, at the Faena Hotel. The exhibition has the theme
"Art of the Wild" , which aims to present "the extravagant universe and re-enchant everyday life through the presence of unrestrained nature". The initiative also seeks to deepen the brand's relationship with art and nature, showcasing an unexpected and joyful world, where nature reveals itself in all its freedom and exuberance.
Eden by Perrier-Jouët also features graphic arts created by Luftwerk, as well as an immersive virtual reality journey, which begins in the heart of the magnetic nature of “Art of the Wild” and takes guests to explore the brand's wineries in Epernay, Champagne. To conclude, a photo booth in the same style was installed to capture highlights of the festivities. [april-see-also]W3siaWQiOjcxMzU3LCJ0aXRsZSI6IjExIGFydGlzdGFzIGFzc2luYW0gaW5zdGFsYSYjeEU3OyYjeEY1O2VzIG5hIENBU0FDT1IgTWlhbWkgMjAxOCJ9LHsiaWQiOjcxMTg4LCJ0aXRs ZSI 6IkEgUElOVEEgTWlhbWkgMjAxOCBnYW5oYSBjb3IgZSBwaW5jZWxhZGFzIGRlIGFydGlzdGFzIGJyYXNpbGVpcm9zIn0seyJpZCI6NzEwODAsInRpdGxlIjoiQSAxOCYjeEJBOyBlZGkmI3hFNzs mI3 hFMztvIGRhIFNDT1BFIE1pYW1pIEJlYWNoIGFwcmVzZW50YSBvIE5vdm8gQ29udGVtcG9yJiN4RTI7bmVvIn1d[/abril-see-also]
