DW: Rosenbaum's Molongó Project promotes play design

(Diego Cagnato)

A Gente Transforma is a project by Marcelo Rosenbaum that was born from an impulse, a concern and understanding of the need to value human beings and their legitimate ancestral knowledge as a tool for transformation and freedom (to find out more, click here! ).

(Diego Cagnato)

Due to its importance and social thinking, the Amazonas Sustainable Foundation (FAS) invited him to develop the Molongó project in the Nova Colombia Community. To do this, the design office went through a nine-day immersion experience in the region, to understand and analyze the culture and needs of the local people.

A Coleção Molongó, criada junto dos artesãos de Nova Colômbia, encontra-se hoje em desenvolvimento e a compra dos equipamentos para a produção das peças criadas está programada para o segundo semestre deste ano. Até o final de dezembro, 80 agentes comunitários de saúde já trabalharão com os novos kits de brinquedos (Diego Cagnato)

Molongó is an Amazonian tree with a thin, tall and light trunk, found in the region's flooded forests. With sustainable management, using the species' branches, designer Sarah Colson created the 'Galho do Molongó' spoon, which fulfills an educational role, it feeds the collective identity and imagination and rescues play.

Ao buscar uma maneira de lidar com a enorme quantidade de madeira descartada, a designer Sarah Colson e a equipe do A Gente Transforma visualizaram uma parte da árvore que dificilmente é aproveitada. Inspirada em produtos já produzidos pelas comunidades locais, Sarah transformou os galhos da árvore em colheres - os Galhos do Molongó. (Diego Cagnato)

[quote author="Marcelo Rosenbaum"]We look at the needs of the community before looking at the needs of the market. [/quote]

(Reprodução)

The Molongó Collection is currently under development and the purchase of equipment for the production of the created pieces is scheduled for the second half of this year. During DW!2017 , you can check out and buy the pieces at the Na Rosenbaum Fair until the 12th. August. The proceeds will be donated to the A Gente Transforma Institute and to the continuation of actions linked to the Molongó Project.

O Projeto Molongó hoje caminha junto do Programa Primeira Infância Ribeirinha (PIR), desenvolvido pela FAS. (Reprodução)

MOLONGÓ PROJECT SERVICE - ROSENBAUM FAIR - DW!2017 WHEN? From August 9th to 12th, from 11am to 8pm. WHERE? Cristiano Viana Street, 224 – Pinheiros, SP.

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