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Cubes and red tone recreate the work of Paulo Mendes da Rocha in a new store

The redesign of the 500 m² Uniflex space is designed by Estúdio Tupi, by architect Aldo Urbinati

By Redação

Submitted at Feb 8, 2019, 11:29 AM

03 min de leitura
Cubes and red tone recreate the work of Paulo Mendes da Rocha in a new store
The inspiration for the cubes came from the minimalist American art of the 1960s by artists such as Sol Lewitt, Donald Judd, Robert Smithson, Gordon Matta Clark, another technique to avoid directly interfering with the design. Classifying Paulo Mendes' work as a `Gesamtkunstwerk´ (total work of art, translated from German), the big challenge was this: to create something that doesn't need anything else, as it is already a complete work. The lighting, designed by Carlos Fortes, had as its main intervention the simulation of natural light inside the building with an automation project, which allows for the variation of different tones and color temperatures, all designed to enhance the products. The façade will also have a new look and will feature the design of the Malatestiano Temple, located in Rimini, Italy, by Leon Battisti Alberti, the first great architectural theorist of modernity in the mid-15th century. It is yet another reference, designed by Aldo, to the work that remains original, but which receives a contemporary reinterpretation in which the architect "covers" the front of the church with marble, but preserves its entire original structure. For Mario Rudge Castilho, who is opening his third store for the brand, it is a special moment to be inside an imposing and important building in the city, revamped by renowned names in the market. "It is an honor and a privilege to be inserted in such modernist and iconic architecture. from São Paulo, under the signature of Paulo Mendes da Rocha and with an implementation project by renowned professionals in our contemporary architecture, such as Estúdio Tupi and lighting technician Carlos Fortes", celebrates the businessman.