CASACOR Minas 2026: Brastemp presents high-tech products in a project that proposes a break from the digital world

In the Brastemp Kitchen, presented at CASACOR Minas Gerais 2026, Minas Gerais native Luísa Mano, the architect responsible for the project, sought to embrace the visions of different generations, inviting a fluid and balanced coexistence, without hierarchies. "My goal was to build a project where technology enables human protagonism, acting as essential infrastructure rather than visual ostentation," she says. Thus, she explains, for Generation Z, the home is a dynamic place where cooking, working, socializing and producing content happen simultaneously. For parents and grandparents, however, it remains the place of rituals, stability and affective memory.

Luisa Mano - Cozinha Brastemp. Projeto da CASACOR Minas Gerais 2026. (Jomar Bragança/CASACOR)

Blending high-technology products with elements that translate family tradition, the brand's proprietary space presents itself as a project that works as a breath of fresh air from the digital world, without renouncing the boldness that marks Brastemp's identity. Inspired by the theme "Mind and Heart," the project establishes a dialogue between past and present through contemporary and unexpected choices, adopting the art deco language of the historic building where it is located and adding a fundamental layer of memory and identity.

Cozinha Brastemp, por Luísa Mano, para a CASACOR Minas Gerais 2026. (Jomar Bragança/CASACOR)

The route begins in the former access corridor, reinterpreted as an entrance to the collective laundry, which transforms the passage into a transition and welcoming area before arriving at the main kitchen. In this space of deep colors, the highlight is the 14/8kg Front Load Washer and Dryer, the BNQ14, in Midnight Purple, which comes with the Ozone Clean function, for dry cleaning of cell phones, leather, bags, keys and other objects that cannot get wet.

Cozinha Brastemp, por Luísa Mano, para a CASACOR Minas Gerais 2026. (Jomar Bragança/CASACOR)

Past and present in a single moment

In the kitchen with living area, bathed in natural light, materials such as the copper on the doors and the radica wood on the countertops gain a contemporary and bold reading, in a meeting that mixes times and languages. The result proposes a harmony between human technique, technology, tradition and innovative design, revealing new possibilities for elements from different eras.

Products from the brand structure the preparation area and translate the brand's B=Design: B= Smart Brastemp Frost Free Inverse 477L Black Inox Smart refrigerators (BRE68AE), in addition to the built-in ovens and dishwashers, which reinforce practicality in everyday life.

Cozinha Brastemp, por Luísa Mano, para a CASACOR Minas Gerais 2026. (Jomar Bragança/CASACOR)

In addition, the marsala tone in the cabinetry highlights the Retro Marsala mini-fridges (BRA08MG) and extends to the curation of ceramic dishware, all developed in the same shade, with focused and dramatic lighting.

Luisa Mano - Cozinha Brastemp. Projeto da CASACOR Minas Gerais 2026. (Jomar Bragança/CASACOR)

"We are very excited to return to CASACOR Minas Gerais with Brastemp as the exclusive home appliance sponsor. It is the perfect opportunity to invite the public to experience our universe through the architecture and functional design of our products," states Bertha Fernandes, head of brands and communication at Whirlpool Brazil. "We trust Luísa to translate this connection with the new generations, without losing the bond with those who already regard the brand as a family tradition," she adds.

Cozinha Brastemp, por Luísa Mano, para a CASACOR Minas Gerais 2026. (Jomar Bragança/CASACOR)

In addition to Luísa Mano's project, Brastemp is also present in 24 of the 39 projects at the show in Minas Gerais. Casa Brastemp has already been featured at the CASACOR editions in Goiás and São Paulo. The next locations are Tocantins, Rio de Janeiro, and Florianópolis.

About Brastemp

For over 70 years, Brastemp has brought innovations that anticipate relevant solutions for homes. It launched the country's first automatic washing machine, Frost Free technology, made use of the refrigerator door space, inverted the refrigerator with the freezer, introduced to the market the first dishwasher produced on national territory, surprised with the Retro products, and was the pioneer in the customization of home appliances in the world. Learn more about Brastemp at www.brastemp.com.br.

Service - CASACOR Minas Gerais 2026

• When: from August 12 to October 6, 2026

• Hours: Tuesday to Friday, from 2 p.m. to 10 p.m. Saturdays, from 12 p.m. to 9 p.m. Sundays, from 12 p.m. to 7 p.m. CASACOR Minas Gerais does not change hours on holidays

• Where: Rua da Bahia, 2020 - Lourdes - Belo Horizonte - MG

• Tickets: Tuesday to Friday, R$ 50 (half) to R$ 100 (full). Saturdays and Sundays, R$ 55 (half) and R$ 110 (full)

• Box office: online, official CASACOR app, and in-person sales on site

• Social media: @casacorminas