Annual selection brings together brands and initiatives that promote meaningful transformations in society, in spaces, and in ways of living, curated by the two largest architecture and design platforms in Brazil
Submitted at Sep 29, 2026, 4:00 PM
(Reprodução/CASACOR)
The country's two largest architecture and design platforms join their trajectories, audiences and experiences to recognize brands and initiatives that are transforming contemporary life. From this encounter is born Marcas que Movem (Brands that Move), an annual selection carried out by Casa e Jardim and CASACOR in order to identify, contextualize and amplify initiatives that promote relevant movements in society and in ways of living.
The brands will be selected through a three-stage research and curation process conducted by Casa e Jardim and CASACOR. In the first stage, 100 initiatives will be mapped through editorial research and recommendations from the ecosystem. From these, 60 finalists will be selected based on the analysis of criteria such as relevance, consistency, impact and capacity for influence. The final stage will be led by a curatorial board composed of editors, architects, designers and invited specialists, who, after evaluation and deliberation, will define the 30 best initiatives.
The cases will be organized into six categories: Product that Moves, Space that Moves, Experience that Moves, Technology that Moves, Behavior that Moves and Culture that Moves. Together, they help build a diverse panorama of the initiatives that are producing changes in products, spaces, experiences, relationships and ways of living.
(Reprodução/CASACOR)
The initiatives selected for the first phase will be categorized into three fundamental pillars: Collective Impact, Memorable Spaces and New Everyday Lives.
Collective Impact brings together initiatives related to industry, production chains, work, inclusion, sustainability and social impact. In Memorable Spaces, brand experiences, retail, gastronomy, hospitality, culture, housing and the city are included. New Everyday Lives, in turn, encompasses products, services, technology, well-being, design and new ways of living.
(Reprodução/CASACOR)
Throughout the curation and mapping process, the selected brands will gain context, narrative and projection through a content journey designed to deepen the cases and broaden the understanding of the movements they represent. Thus, it will be possible to tell the stories and the unfoldings of these actions through different content pieces that will be published in Casa e Jardim and CASACOR.
By bringing together two platforms with complementary trajectories and experiences, Marcas que Movem creates a space of appreciation for what is changing in society, in spaces and in ways of living, and for the brands and initiatives that help shape these transformations.
