PET , used in billions of plastic bottles every year, is probably the most common plastic on Earth. In an effort to keep it out of landfills and oceans,
Coca-Cola turned to the
Emeco brand in 2006 to solve a problem environmental - taking Coca-Cola bottles out of landfill and turning them into an iconic, durable item.
The
111 Navy —shaped like the 1006 Navy but made from 111 recycled plastic bottles—was launched in 2010. “While pioneering an entirely new material and re-engineering a core product was a significant investment for us, I was “We are excited about the impact of reusing PET from millions of bottles. We are transforming something that many people throw away into something you want and keep for a long, long time,” said Gregg Buchbinder of Emeco.
Every year, the
111 Navy Chair keeps millions of bottles out of landfills and oceans.
[newsletter]
