The land of drizzle turns 465 years old in 2019. São Paulo is the most influential Brazilian city on the global scene, being, in 2016, the 11th most globalized city on the planet. Founded in 1554 by Jesuit priests, the capital is known worldwide and plays a significant role in the development of the city. national and international influence, whether from a cultural, economic or political point of view. The metropolis has important monuments, parks and museums, such as the Memorial da América Latina, the Museu da Língua Portuguesa, the Museu do Ipiranga, MASP, Ibirapuera Park, the Jardim Botânico de São Paulo and Avenida Paulista, and major events. repercussion, such as the International Art Biennial, the Brazilian Formula 1 Grand Prix, São Paulo Fashion Week and the LGBT Pride Parade.
Marcelo Salum debuted at
CASACOR São Paulo 2018 paying homage to the capital of São Paulo with the
Loft “Something happens in my heart” , a 60 m² multipurpose space filled with works of art and fabrics embroidered with excerpts from songs by Chico Buarque and Caetano Veloso. We are asking permission to enter this great and powerful metropolis”, he explains.
Referring to the urban landscape, shades of gray predominated in the project’s palette and green marked half of the walls and the ceiling. In 2016, Luciana Kreimer designed
the smallest space at CASACOR São Paulo , the Circulação space, which had a library feel and paid homage to the city of São Paulo. Hence the palette in shades of white, black and red. 
