From a conceptual and high-tech store, mmartan offers a sensorial experience, obtained through high technology and direct interaction with the user of CASACOR São Paulo 2017. The architects of TresZeroSete started from the fundamental premise that drives and stimulates the purchase of products in the segment: touch. Five thousand LED lights were placed on the walls of the mmartan/casa moysés store , in an original idea by André Britto, Caio Ferraz and Kamal Yazbek. With this feature, it is possible to vary the color palette of the room, which displays the fabrics like a gallery - but where touching is allowed. It is 32
m2 , designed to promote the integration of the physical and virtual environment, carried out through mmartan's digital platforms, the recently launched
website and the brand's application available on iOS and Android technologies, easily found in the Apple Store and Google Play, with free download.
Every detail of the new website was planned to provide the brands' customers with a shopping experience that is very similar to that experienced in a physical store environment. The photos of the products were carefully designed to demonstrate the details of the material and finish. The customer will be able to see the same product from different angles, including when applied in the environment. Take a virtual tour of the space below:
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CASACOR SERVICE SAO PAULO 2017 WHEN? Tuesday to Sunday, from 12pm to 9pm
WHERE? Jockey Club of Sao Paulo – Lineu de Paula Machado Avenue, No. 1075 – Garden City
TICKETS: From Tuesday to Thursday: full price ticket: R$56 | half price ticket: R$28 Friday, Saturday, Sunday and holidays: full price ticket: R$ 70 | half price ticket: R$ 35 Single passport: R$ 165 Valet: R$ 35 Buy your ticket online
clicking here!
