Designed by architects Gerson Dutra de Sá and Ana Lucia Salama, the 34 m² space relies on virtual reality to bring interaction and new experiences to visitors!
Submitted at Jul 19, 2016, 1:08 PM

The most fun and attractive thing about CASA COR is always bringing the latest trends and new technologies to the field of architecture, decoration and design. With this appeal, architects Gerson Dutra de Sá and Ana Lucia Salama designed at CASA COR São Paulo 2016 the Construction Store , Telhanorte 's showcase environment at the exhibition.
The 34 m² space had four integrated mini-environments. “The entrance hall, home office, toilet and garage were decorated according to trends observed in Milan,” explains Gerson Dutra de Sá.
In the color composition, the professionals invested in contemporary and vivid tones, but above all, with balance and harmony between them.
But the highlight is the technology printed on site. The architects provided visitors with virtual reality, through glasses, which allowed the public to have access to six more spaces designed by the professionals. With the device, it was possible to see details in 360º, as well as highlights of partner products and suppliers, with their varieties and prices.
“ CASA COR São Paulo plays a very important role for Telhanorte, presenting new concepts and trends to complement Brazilian homes. Additionally, the show values and honors the talent of professionals who, through innovative projects, translate the aspirations of the new Brazilian consumer”, highlights Telhanorte’s marketing manager, Pablo Satyro.

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