Gafisa's decorated apartment is a hit at CASA COR SP 2015

The event lasted 50 days, with 2,000 visitors per day. The approximately 100,000 people who visited the Jockey Club in São Paulo between May 26 and July 12 during CASA COR were able to learn about Gafisa's innovative action. , one of the largest developers and construction companies in Brazil: a space of approximately 300 m² that faithfully reproduces an apartment in 067 Hermann Jr, a project in the development phase that the company intends to launch at Avenida Dr. Frederico Hermann Jr., 67, Alto de Pinheiros , in Sao Paulo.

“We present the most modern architecture, decoration and finishing, enabling the experience of all this in a project that will become reality”, highlights Octávio Flores, Business Director at Gafisa.

Built in record time – 216 hours –, the space, decorated by Cilene Monteiro Lupi, gave visitors the complete sensation of being inside a real apartment. It even featured a panoramic simulation of the view from the property's balcony: based on resources With innovative technological advances, it was possible to reproduce real images of sunrise and sunset, showing the wooded surroundings and the landscape of the place where the building will be constructed. With a truly privileged view, if São Paulo had a beach, it would have the status of a “beachfront” development. to the sea”.

“We represent the largest space at Casa Cor São Paulo , different from all the other 75 environments presented, and we will maintain the project during three other events that take place at Jockey throughout the year”, says Flores.

The Gafisa space will also be part of the next exhibitions held at the Jockey Club until the end of 2015: Design Weekend (which took place between August 12 and 16), Family is Everything and Boulevard de Natal. According to each event, the decoration and The space's ambiance will be changed to suit the different themes. This strategy by Gafisa represents its constant search for innovation and trends, positioning the brand differently in the sector.