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Decoration, News, Environments

16 commercial spaces at CASACOR 2017 combine design and functionality

Professionals from Brazil and the rest of the Americas have created different environments to house the best products

By Ana Carolina Harada

Submitted at Jan 12, 2018, 9:35 AM

01 min de leitura
Pop Up Store - Marcela Carvalho. In a single environment, the professional who signed the project unites two stores based on the theme of the exhibition, Focus on the Essential. Without excess, the space has cutting-edge landscaping, with a vertical garden and terrariums. Highlights include the Macramé pieces, an ancient, entirely manual technique, which can be seen in the swing, lamps and side tables. The decoration also features 3D cladding and floors in different tones, demarcating each store.

Pop Up Store - Marcela Carvalho. In a single environment, the professional who signed the project unites two stores based on the theme of the exhibition, Focus on the Essential. Without excess, the space has cutting-edge landscaping, with a vertical garden and terrariums. Highlights include the Macramé pieces, an ancient, entirely manual technique, which can be seen in the swing, lamps and side tables. The decoration also features 3D cladding and floors in different tones, demarcating each store. (Felipe Araújo)

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CASACOR ES. Pop Up Store - Marcela Carvalho. In a single environment, the professional who signed the project unites two stores based on the theme of the exhibition, Focus on the Essential. Without excess, the space has cutting-edge landscaping, with a vertical garden and terrariums. Highlights include the Macramé pieces, an ancient, entirely manual technique, which can be seen in the swing, lamps and side tables. The decoration also features 3D cladding and floors in different tones, demarcating each store.

(Felipe Araújo)
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CASACOR Pernambuco: Café do Pátio - Acácio Costa and Viviane Manzi. The low programmed lighting, more sober colors, noble materials and rustic style make the space a calm environment, perfect for enjoying a good coffee in good company.

(Rogério Maranhão)
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CASACOR RN: Espaço Esmeralda - Leonardo Augusto, Lígia Martins and Marianna Procópio. Velvet curtains in Greenery and gold dominate the room. The table creates a contrast between luxury and rusticity, with its top made of century-old reclaimed wood. Gray is chosen as the backdrop, in favor of a contemporary atmosphere.

(Alberto Medeiros)
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CASACOR ES: Loja da Casa - Micelhe Zuccolotto. The 80 m² space values sophistication and coziness and was designed primarily to display the products on display there. The mix of textures is composed of a predominance of gold, marble and wood, resulting in a charming and elegant environment.

(Felipe Araújo)
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CASACOR Pernambuco. Mariana Carvalho - Restaurant. Green is a trend and was the starting point, on the walls and velvet upholstery. The mirrors on the geometric wall and the marble on the tables impose sophistication, while very light chairs create informality. In the background, the Mole armchair, by Sergio Rodrigues, was customized with a foliage print.

(Jomar Bragança)
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CASACOR ES: Jewelry - Carminha Ribeiro. The real gem of this space is the ambiance, designed to showcase the "Daily e Mar" collection by designer Ricardo Vieira. The space's decor features neutral tones that create warmth, as well as several signature pieces of furniture. The different textures and materials create a cozy atmosphere and a better experience for those who appreciate Vieira's pieces on display.

(Felipe Araújo)
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CASACOR Ceará: Café Renda que te Quero - Luce Galvão de Sá. The architect brings oriental references, such as the mashrabiya openings. They are connected with cobogós and tiles with a Brazilian soul, in a space that prioritizes simplicity. Another subtlety: the colors remind us of the sand of the desert or the backlands. Highlights include the ombré effect on the walls and the solid pequiá wood on the counter.

(Esdras Guimarães)
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CASACOR Alagoas: Brewery - Marcela Gondim and Elytha Dagma. Vintage touches surround the furniture and the sober color palette. Large benches and British tables in iron and coconut wood are reminiscent of the Alagoas backlands. The flexible layout mixes different flooring styles, ranging from wood, burnt cement to interlocking scaly tiles.

(Rogério Maranhão)
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CASACOR ES: L'épicerie - Carolina Kopper and Marina Breves. The 22 m² space features the first autonomous store (without employees) in the country. To achieve this, the professionals created a functional space, with original carpentry design and clear signage, which helps in all stages of the purchase. One of the highlights of the project is the façade, which provides an incredible view of the Port of Vitória.

(Felipe Araújo)
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CASACOR SP: Marton Studio - CASACOR Store. José Marton sought inspiration in stores in major museums, such as MoMA in New York and the Centre Pompidou in Paris. Using few materials - basically wood melamine and glass tiles -, he worked on shapes and repetition in a minimalist language. All to highlight the products, the true protagonists.

(Rafael Renzo)
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CASACOR Ceará: Restaurante Vida & Arte - Brenda Rolim. The acoustic ceiling was created from cork materials, developed by the architect. The floor is made of handcrafted hydraulic tiles. Another innovation is the proposal for shared use of the space, suggested by the large table.

(Esdras Guimarães)
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CASACOR Alagoas: Bistrô 200 - Fabíola Carnaúba and Paula Wanderley. The natural beauty of Alagoas fills the 107 m² of the show's official restaurant. Photographs of the mangroves showcase the rich coastal vegetation, and to complete the sensory experience, typical fish and shellfish from the region are among the menu options. Ferns give shape to the vertical garden and represent the Zona da Mata. In the table arrangements, the backlands and the sertão are illustrated by cacti. Finally, the pallet covering pays homage to the street markets, which are extremely important for local commerce.

(Rogério Maranhão)
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CASACOR ES: Sebrae Creative Space - Elza Pinto and José Geraldo Pinto Sobrinho. The history of great artisans from Espírito Santo is the premise of this space, which brings together pieces for sale and contemplation in a small lounge with dark tones and straight-line joinery. Highlight is the blue wall that contrasts with the rest of the project and brings color to the room.

(Felipe Araújo)
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CASACOR ES: Restaurant and Burger Joint - Sabrina Bolzan. Rock'n'roll and Route 66 are the restaurant's main inspirations, which displays an original 1974 motorcycle, winner of the Best Customization Award in Brazil, at the Salão Duas Rodas in Rio de Janeiro. Also noteworthy are the guitars in the lighting and personalized tiles that pay homage to rock idols.

(Felipe Araújo)
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CASACOR Paraguay: Restaurant - Cesar Aquino, Pedro Cataldo and Andres Careaga. In this exercise in minimalism, the focus was on the use of gray and light wood, refining the lines and functions of the furniture. Generous openings and a glass ceiling integrate the spaces with the outdoor area and are a way to take advantage of natural light.

(Divulgação)
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CASACOR ES: Eyewear Store - Romina Passos. The aim of the project is to facilitate the visualization of the products, displaying them as works of art and highlighting them as designer objects. To achieve this, the combination of white tones and directional lighting draws the visitor's attention to the pieces. Black frames, modern curves and the application of red in some areas of the environment are the store's distinguishing features.

(Felipe Araújo)
Whether displaying wines, crafts or items from the exhibition itself, CASACOR 's stores and commercial spaces left visitors wanting to take a part of the experience home with them.