O Boticário launches a line of home fragrances

In recent years, the search for products that provide personalized environments with a striking presence has grown significantly. In response to this trend, O Boticário created the Casa 214 line, which seeks to establish an emotional connection with spaces , offering a variety of fragrances to perfume homes. Composed of three distinct aromas - Vanilla Sublime, Gardênia Imperial and Brisa de Cedros -, the Casa 214 collections reflect the brand's olfactory expertise, featuring air fresheners, liquid soaps, room diffusers and scented candles . In addition, the design of the products was conceived incorporating common shapes found in homes, such as arches and pentagons. The number 214 in the name of the line pays homage to the first pharmacy where Grupo Boticário began its journey, which was located in Curitiba.

The Casa 214 line invites consumers to explore and create authentic environments that express their identity through sensory experiences that contribute to comfort and well-being within homes.

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