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CASACOR Windows Challenge: Pé na Areia is built in just 4 days

Intown Arquitetura is the second to take on the CASACOR Window Challenge. To do so, they used modular architecture concepts to create the container

By Redação

Submitted at Nov 17, 2020, 10:31 AM

05 min de leitura
The Pé na Areia project, by Intown Arquitetura for Janelas CASACOR São Paulo, brought a conceptual bedroom, where the floor gave way to sand, as well as a cozy office in the back.

The Pé na Areia project, by Intown Arquitetura for Janelas CASACOR São Paulo, brought a conceptual bedroom, where the floor gave way to sand, as well as a cozy office in the back. (Ramon Lessa)

intown beachfront container house bedroom interior decoration

(Ramon Lessa/CASACOR)

Recognized for their work in modular architecture, Hugo Schwartz and Alexandre Gedeon from InTown Arquitetura took advantage of the knowledge accumulated at CASACOR Rio de Janeiro 2016 , when the duo created Living Gourmet, and at the 2019 São Paulo show, when they were responsible for Loft Mobile ; to give rise to the Pé Na Areia container, a space that reflects the changes suffered by the house during the pandemic.

(Ramon Lessa/CASACOR)

The duo's bet for the CASACOR Window Challenge , the container is the perfect translation of the new habits acquired by residents in the pandemic context. Its modulation was structured based on studies by Intown itself, which investigate ways to better organize lean spaces and move modules without causing damage to coatings and objects.

(Ramon Lessa/CASACOR)

Here, work, housing and contact with nature are given a poetic reinterpretation, elevated by the new times. On the sand-covered floor, the work table and the steel bed bring comfort to a house that – literally – brings the beach to life. inside. Highlight for the Vera screen, a piece of furniture inspired by the work Aconà Biconbì by Bruno Munari and the patterns of Aloe vera leaves.

(Ramon Lessa/CASACOR)

The Challenge is one of the new features of Janelas CASACOR and works as follows: at the entrance to Shopping D&D, in São Paulo, two containers will be occupied alternately by different architects. The challenge for the professional is to be able to install their environment in just four days and, After the week of exhibition, dismantle it in just two days. In addition to the reduced time, there is one more detail: the new space must use a piece (furniture, lamp, decorative object) used in the previous space. Find out more here.

(Victor Eleutério/CASACOR)

CASACOR Windows Service, São Paulo edition


Where? In various parts of the city of São Paulo, check the locations here . Visit all the rooms with the 3D Tour on the website janelacasacor.com.br When? From November to December 2020 As? Free